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NCCAOM
Christina Herlihy, Ph.D.
11 Canal Center Plaza, Suite 300
Alexandria, VA 22314
Dear Dr. Herlihy
I am writing to encourage the NCCAOM to raise the requirements for business
management and ethics in all accredited schools. I have taught business
and ethic courses at the International Institute of Chinese Medicine (IICM)
and have personal experience in understanding the impact of a lack of
knowledge in business. Most recently, I have taught using "The Art
of Practice Management" and "The Format" by Cynthia Bestani
and "Acupuncture Risk Management" by David Kailin. Students
need resources, which they can find in a book when the time comes to make
important business decisions.
I believe our profession is at great risk for many reasons. First, many
schools have instructors teach their business courses who do not have
a background in acupuncture or do not have experience with a private practice
and therefore often have a difficult time offering students the necessary
means to start a practice. Also, the minimal hour requirement does not
leave time to explain all aspects of business to become a successful practitioner.
Even the most exceptional students of Oriental Medicine will almost always
have difficulty receiving and retaining patients without solid business
knowledge.
As you may know, most Oriental Medicine Practitioners will go into private
practice and last year the rate of all small business failure was well
above 80%. This relates to most acupuncture businesses closing their doors.
Although acupuncture has surpassed chiropractic in medical literature
and support from physicians, acupuncture training falls way behind chiropractic
in business knowledge. Many chiropractic colleges have increased their
business courses to 4 terms and 90 hours, which according to Southern
California University, is now being recommended by the Counsel and Chiropractic
Education (CCE).
I strongly encourage the NCCAOM to take immediate action in raising the
minimal requirements in business to a minimum of 60 hours and encourage
schools to teach from some books or manuals which can serve as a resource
when 1st year practitioners will need it most.
Sincerely
Jason A. Stein, D.O.M.
Program Medical Director of Integrative Medicine
HealthSouth Rehab Hospital
Aqupuncture@aol.com
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